Simon Hammond's Lectern Rock

Who is behind it

For more than two decades Simon Hammond has pushed the boundaries of traditional thinking to provoke creative change within business.

As the creative force behind one of Australia’s most successful creative communication agencies, Hammond has consistently defined the real drivers of social change and consumer behavior.

With his agency, belong, he continues to create business change through radical new marketing and branding methodologies for some of the world’s best-known brands.

A sought-after social commentator and motivational speaker, Hammond has written two books: his provocative manifesto ‘Guts’ and his new book ‘BE Brands; The Creative Brand Revolution’ where Hammond puts forward a powerfully simple new method to create the great 21st century brand.

belong™ brand bastions

belief is the new weapon needed to create great brands. belong believes in these modern times, shallow promises don’t cut it. Substance does. We believe the single biggest opportunity for business is to inspire its people with a passionate belief in what they do. And when a company’s belief is there for all to see, people seek to be part of it. They want to belong.